State Representative Campaign – Branding
For this project, I developed a comprehensive branding package for a local State Representative, including a logo, letterhead, postcard, yard sign, and website design. I collaborated closely with the client to establish a color palette that aligned with his values and political affiliation. We emphasized shades of blue to evoke trust and loyalty while reinforcing his identity as a Democratic candidate. Throughout the design process, I prioritized visual cohesion across all materials, ensuring a consistent and professional look. The final deliverables demonstrate thoughtful use of typographic hierarchy and strategic color application to guide viewer attention and reinforce brand identity.
