Reinoso's Hot Sauce – Brand Identity
From February 2024 to the present, I led the development of a complete brand identity for a local startup seeking to establish a strong presence in a competitive market. The objective was to visually capture the brand’s essence and communicate its personality, values, and mission through a cohesive and engaging design system. Key deliverables included a vibrant and memorable color palette, a versatile logo, and the design of product labels for a line of hot sauces and pastes. Additional branding assets such as custom patterns, stickers, and a distinctive tablecloth were created to enhance in-person brand visibility. These design elements support the startup’s outreach at the farmers market. This project allowed me to apply and expand my skills in typography, layout, and packaging design, all while creating a visual identity that resonates with the target audience and fosters long-term brand recognition and loyalty.
