From February 2024 to the present, I undertook a project aimed at crafting the brand identity for a local startup endeavoring to make its mark in the public eye. This initiative concentrated on developing a visual portrayal of the brand's essence, ensuring it stands out in the competitive market. The endeavor encompassed the creation of diverse design elements that effectively convey the brand's personality, values, and mission in a unified manner. Among the deliverables are a vibrant color palette, versatile logo, conceptualization and execution of labels for an assortment of hot sauces and pastes, along with stickers, patterns, and a distinctive tablecloth, all culminating in the establishment of an online presence through a website. This multifaceted project not only showcased proficiency in typography but also aimed at establishing a profound connection with the target audience, thereby nurturing brand loyalty and recognition.

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