Meijer Grocery Stores – Rebate Template Design
I took on the responsibility of developing a universal rebate template for Meijer grocery stores, with the goal of creating a consistent, on-brand visual system. Prior to this project, rebate materials varied widely in layout, typography, and product presentation, lacking a cohesive look and feel. I designed a standardized template that incorporates Meijer’s existing brand fonts and graphic elements while introducing a clear, structured layout. Key components of the template include designated areas for the product image, brief description, original and discounted pricing, rebate start and end dates, household limits, and redemption instructions. The template was created with usability in mind, allowing team members to easily input information without needing to make design decisions, thus ensuring visual consistency across all rebate promotions. This project highlights my attention to detail, strong typographic skills, and ability to create scalable design systems. This template has since been implemented across Meijer stores throughout the state of Michigan.
