In this project, I used an advanced exploration of strategies and techniques aimed at developing individual voice, method, and aesthetics. Through lateral thinking and visual experimentation, I tried to communicate more than just literal information. I tried to give form to ideas. As part of the cohesive identity campaign, I designed the following: a logo, animated logo, letterhead, business card, envelope, packaging design, informative brochure, advertisements, website, loading icon, and newsletter. The company, Sweet Tooth is a high-end sweets shop that offers both in-person and online goods. This brand oozes luxury through the use of color, form, and simple typography. Sweet Tooth also is known for its use of quality ingredients that are 100% natural, fair trade certified, non-GMO, and free from gluten.
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