616 Realty – Marketing & Design Internship
During my internship, I refined my graphic design skills through a variety of marketing and branding projects. Working within the structure of a large corporate entity presented unique challenges, particularly in adhering to strict brand guidelines involving logo placement, color schemes, and typography. Navigating these constraints, I gained valuable experience designing within a regulated brand framework—an essential skill for any design professional.
From the outset, I was entrusted with critical, time-sensitive assignments, including the design of letterheads, folders, and the revitalization of a realtor’s biography and social media presence. One of my most impactful contributions was the development of a comprehensive 22-page buyer’s guide. This project allowed me to apply typographic principles and design techniques in Adobe InDesign, greatly expanding my proficiency with the platform.
As my responsibilities grew, I transitioned into website design, collaborating closely with the client to conceptualize and prototype the user experience in Figma. I ensured that the final website met the client’s vision through a detailed design process that incorporated custom graphics, drone footage, professional photography, and a client testimonial form.
In addition to digital media, I explored new marketing avenues by designing a newsletter in Mailchimp and creating promotional materials such as a branded rubber jar gripper. These efforts supported the realtor's broader branding strategy and helped enhance client engagement and outreach.
