Grand Rapids Griffins – 2024-2025 Season Schedule Design
I was tasked with designing the 2024–2025 season schedule for the Grand Rapids Griffins, with full creative freedom while adhering to the team’s existing brand guidelines. The goal was to create a visually compelling and easy-to-read schedule that clearly highlights home and away games, as well as the opposing teams, represented by their mascots. The schedule was designed in various sizes to meet diverse display needs, including 11"x17", 18"x24", 1'x2', 2'x2', 2'x3', and 3'x6', in both vertical and horizontal orientations. Each version maintains a consistent visual identity and clear hierarchy, ensuring brand alignment across all formats. This project demonstrates my ability to balance creativity with brand consistency, as well as my experience in producing adaptable designs for multiple use cases and scales.
